Successful Marketing
Successful marketing is a relevantly simple exercise, but often subjectivity interferes.
Specialties
Explore our areas of expertise.
Branding
Creating or developing a brand is often blighted by a lack of objectivity, because MSS spends time worrying about what consumers think. Insights, creativity and execution then follows.
Packaging & POS
It's all about the attraction - between each potential consumer and your product... all of which adds up to sales, your sales and by extension your profits.
Advertising
The art of communication is often very simple, but communicating isn't necessarily so. By applying experience, knowledge, subjectivity and creativity, MSS produces advertising that delivers.
Print Design & Management
What is being said to consumers, regardless of what collateral it appears on, matters. Particularly when your sales are at stake. Designing and managing the messages needs insights, creativity and knowledge. MSS will deliver on all counts.
Digital Activity
The routes to consumers and influencing them is in constant flux, but human nature evolves much more slowly. It's just the techniques that change quickly, and digital changes are quick.
Case Studies
Examples of how we have helped our clients grow their businesses.
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Nubie.com
Nubie.com is a fascinating, yet simple concept. The vast majority of people who start up a new business don't appreciate the 'nuts & bolts' of doing that. Nubie.com solves that very simply. It takes people through the process - setting up bank accounts, dealing with Revenue, preparing accounts, developing marketing plans - of each aspect. MSS was tasked with developing a brand which has international appeal, as nubie.com grows into other national markets. It was imperative not to label the brand as being from any single geographical region, so we created a 'Dolphin' character who can take site users through each relevant process. He - or she - is very friendly and empathetic, ensuring that each site user has a positive experience.
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Solus
Solus is one of Ireland's great iconic brands. It is imbued with immense trust and is the 'go to' brands for consumers. We were asked to develop new packaging for a product range in a category that is undergoing 'Europeanisation' - new wattage nomenclature and the phasing out of certain traditional products. So, after detailed research, MSS modernised an image that consumers love - the 'don't fix what isn't broken' adage was applied and developed into POS and communications.
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Space
What a scenario...an estate agency starting out during the worst property downturn in Irish history! And we were asked to develop advertising which highlighted what makes Space different - which helped enormously, because Space is quite different for one simple reason. It operates as a client focused entity with an objective and honest attitude. We were able to develop advertising which generated a response in a tough environment.
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Tillotts
Medical marketing needs are often based on pan European concepts, but the work MSS did for Tillotts was developed from a blank sheet of paper. The concept, the illustrations and the booklets were all created, developed and managed in house...and it was so well received that it travelled to other European markets. a nice reverse action.
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Doyle Building Systems
Office fit outs comes in many shapes, sizes, materials and prices...and Doyles covers the spectrum. MSS was charged with developing a site which needs to evolve with time as new products, trends and designs appear regularly. It also had to have a navigation which allowed visitors to find information on their specific area of interest. This practical site delivers.
Contact Us
Please drop us a line.
Talk to Us
Whatever your query, please feel free to get in contact with us and we will get back to you.
Find Us
Our Offices:
Suite 8, The Mall, Beacon Court
Sandyford, Dublin 18
P. (01) 299 9700 F. (01) 293 3864
info@mss.ie
